Looks like I was correct. Over the weekend, John Aravosis announced that he was indeed leaving blogging. As I said in my previous post, this isn't surprising.
Ten years ago, it was possible to really make a splash in what was then this newfangled mode of online advocacy called 'blogging.' It was a major deal, the ability to share with readers all kinds of information, hence there's been a blog for just about everything you can think of, from the mainstream to the sublime to the bizarre.
Right around the time of the 2007 economic crash though and in the year or so following, the revenue streams just dried up. I think in large part due to market saturation. I also believe that web advertising entered a negative feedback loop, whereby irritating and intrusive advertising is driving people away from websites. I've tried not to use my ad blocking add-ons on websites I wish to support, but when something is flashing, animated, has audio, or otherwise is has all the charm of a hyper-glycemic toddler demanding attention be paid, I'll turn on the filters.
So what do websites do in response? Some do as I would recommend and offer paid subscription options (provided they're reasonably priced). Others just jam more ads on the page…which causes more readers to leave and/or to turn on advertising filters. Leading to lower revenues, etc.
Anyway, John's landed a job at the U.N., where I'm sure he'll do wonderfully. I wish him all the best of good fortune. As for whether I'll stick around at AmericaBlog as a commenter, perhaps. I'll give the youngsters a chance.
(Still leaving comments off for now…)